5 Blog Post Title Types that Drive Traffic

Blogging is equal parts art and science and it’s important to test out post types that will work for your business. A big part of discovering what content your current and potential readers are most interested in is to test out blog post title types. Your post titles are one of the most valuable SEO tools that you have at your disposal. Why? Because the titles that best engage readers are also usually the ones that are the most search engine friendly. Pretty good bonus, right?

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These are five of our favorite blog post title types:

  1. Numbers, numbers, numbers: Have you noticed that our posts typically start something like “5 Top Tips…” or “3 Things to Know…” Readers typically love lists because they are easy to scan and read.
  2. How-To:  Do you have expertise you want to share with readers? You might be surprised just how many things you know how to do that can be broken down into short and sweet how-to posts. No how-to is too simple or too complicated. Someone is always looking for it.
  3. My Experience with…: Our posts about moving from SquareSpace to WordPress are some of our most popular. Why? Because they mix lots of “How-To” knowledge with our personal experience. It makes technical posts much more relatable.
  4. Behind the Scenes: Similarly, our Working with Your Spouse post is also hugely popular. That’s because people love reading about the “behind the scenes” action that goes on in running our business. Try out something similar on your blog.
  5. Lists of resources: The most applicable to all industries, the good ol’ fashioned list is a tried and true blog post title type. You can use a list type post to highlight people, places and products that you recommend.

There are, of course, plenty of other post types to try out, but give these five a whirl on your site.

Kate's Tech Talks: How to rescue old blog content

This week's edition of Kate's Tech Talks is a wee bit different than usual. Instead of my mug in front of the camera, I'm narrating a short screencast in which I share my top three tips for how to rescue old blog content from your archives and give it a fresh, new life. Anyone that's been regularly blogging for even just a few months has faced this conundrum: how do I get new readers to check out my old content in a way that is natural and interesting? On my lifestyle blog, La vita e' bella, it's something that I've experimented with over the years and found three super successful (and easy!) ways to accomplish.

Without further ado, my tips.

Kate's Tech Talks: How often do I need to post to my blog?

I give blogging advice to a lot of difference audiences: workshop attendees, business clients and my own blog readers. It doesn't matter if you're blogging for business or pleasure, everyone has one question in common: how often do I need to blog? There are a lot of layers of this question and I'll address some of the additional layers in future videos, but this week I wanted to keep things simple. The simple fact is this:

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If you're asking how often you need to blog, you are asking the wrong question.

There is a much better, healthier question to ask and in this week's tech talk I explain what it is and why you should be asking it.

Kate's Tech Talks: Blogs and Websites -- What's the Difference These Days?

Welcome back to another week of Kate's Tech Talks. For this week's episode I'm taking a reader question. I was super excited when this question from Jenny came in because I know it's a topic that a lot of multi-passionate small business owners and bloggers struggle with. Jenny's question actually has a few different layers. The three primary questions are:

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  1. What's the big darn difference between a blog and website these days?
  2. How do you decide between a blog and a website?
  3. How do you know when to build a blog/site off of a certain site as opposed to starting fresh?

Told you...lots of layers to this question! Here's why I loved answering it:

Because my personal/business situation is a perfect case study for what you can and can't predict and do.

As I answer Jenny's question with general digital strategy, I also share a behind-the-scenes look at how my websites came to be where they are. How they grew. How they thrived. AND, why some have remained static while others are more dynamic.

Tons of juicy behinds the scenes details this week!

The video is a bit long (it clocks in at 9 minutes!) but I think it's worth it because there are some smart tips for how to think strategically about how your business can grow and how your URLs and tech will need to grow with it.