3 Tips to Create Website Resolutions that Stick

I'm back...finally! This fall was all about wrapping up some of our biggest client projects ever. It was a very rewarding and fruitful period, but now that I'm coming back up for air it's time to start a brand new batch of Kate's Tech Talks. This week, I've got a very timely vid for you: 3 Tips to Create Website Resolutions that Stick.


Here's the thing ladies and gents...

Website resolutions are a lot like real-life resolutions. If you bog yourself down with too many goals and aspirations, you will probably give up before you even really get started.

Whether you've got small hopes or big dreams for your website in 2014, the tips I share in this video are applicable to you.

P.S. Sorry for the dreary lighting in this week's video. It's cold and gray here in Florence this winter. I miss the videos recorded in summer, like Why Every Homepage Needs Just One Goal.

Kate's Tech Talks: How often do I need to post to my blog?

I give blogging advice to a lot of difference audiences: workshop attendees, business clients and my own blog readers. It doesn't matter if you're blogging for business or pleasure, everyone has one question in common: how often do I need to blog? There are a lot of layers of this question and I'll address some of the additional layers in future videos, but this week I wanted to keep things simple. The simple fact is this:


If you're asking how often you need to blog, you are asking the wrong question.

There is a much better, healthier question to ask and in this week's tech talk I explain what it is and why you should be asking it.

Kate's Tech Talks: Blogs and Websites -- What's the Difference These Days?

Welcome back to another week of Kate's Tech Talks. For this week's episode I'm taking a reader question. I was super excited when this question from Jenny came in because I know it's a topic that a lot of multi-passionate small business owners and bloggers struggle with. Jenny's question actually has a few different layers. The three primary questions are:

  1. What's the big darn difference between a blog and website these days?
  2. How do you decide between a blog and a website?
  3. How do you know when to build a blog/site off of a certain site as opposed to starting fresh?

Told you...lots of layers to this question! Here's why I loved answering it:

Because my personal/business situation is a perfect case study for what you can and can't predict and do.

As I answer Jenny's question with general digital strategy, I also share a behind-the-scenes look at how my websites came to be where they are. How they grew. How they thrived. AND, why some have remained static while others are more dynamic.

Tons of juicy behinds the scenes details this week!

The video is a bit long (it clocks in at 9 minutes!) but I think it's worth it because there are some smart tips for how to think strategically about how your business can grow and how your URLs and tech will need to grow with it.

Kate's Tech Talks: Five Tips for How to Work with a Designer or Developer


I'm very excited for this week's tech talk because I feel like I'm getting to share a bit of psuedo-behind-the-scenes action. Why's that? I'm divulging my top five tips for how to work with a designer or developer. I've been writing copy for the web, designing websites and developing websites in some capacity for 7 years (it's way longer than that if you count the "fake" developing I did as a self-taught HTML whiz in my teenage years). I've learned a lot in that time about how both clients and designers can work together to have a productive and rewarding experience.

The five tips in this week's video are a mix things you can do before, during and at the end of your business relationship to get the most out of the design an development experience. I'm not trying to be funny at the end of the video when I say this working relationship is just like any other: you need to nurture it and focus on communication.

Too busy to watch the vid? Here's the #1 thing I want you to know:

It's essential to be open and honest with your designer or developer regarding the level of creative freedom that you are going to allow during the project.