Wowza. Tuesday's video on How to Create a Web Show the DIY Way was insanely popular. I love that you all enjoyed the behind-the-scenes look at how I create video for my business. I loved sharing my process.
It's funny how popularity and social buzz works. There have been vids in the past where I've thought "This is going to be huge" and the response has just been so-so. The popularity of the latest video caught me by surprise. Why? Confession: I almost didn't publish this latest video on web shows! No joke. Even though it was based off inquiries from fans, I still felt like it wasn't that interesting. Me? My process? Who cares? Well, apparently someone does!
There are a few BIG lessons that I've learned over the past few days that I want to share:
- When creating content for your site -- text, audio or video -- you have to experiment. You can never assume that you know what your audience truly wants. You can only learn through experimentation.
- People want to know how you make your business run. I make this show on a shoestring budget. It's second nature to me and seems terrible uninteresting. But, for someone just getting started that wants to create a show, it's INSANELY helpful advice. The everyday nuts and bolts of your business will be helpful, interesting and educational for other small biz owners.
- Share, share, share your best tips, tricks and ideas. Since I started putting my expertise out into the world for FREE I've had nothing but positivity, new business and email subscribers come my way. Abundance produces abundance.
- Sharing is caring. A huge portion of my traffic came from recommendations in a few different groups that I belong to. Social proof, my friends. Once one person watched it and loved it and raved about it, more traffic came rolling in. Testimonials + praise are amazing that way.
Next week we'll be talking about The Art of the Outsource and I can't wait to share that video with you. I share some insider tips for how I've had success with outsourcing in the past and how to get the most bang for your outsourcing buck.
In the meantime, I'm off to brainstorm other behind-the-scenes-esque Tech Talks that I can create for you all to help you grow and expand your businesses.